Branding Firm Names Seattle-based US CEO ahead of Lumen Field Makeover

25 Mar 2026

News

PUGET SOUND BUSINESS JOURNAL - Toronto-based branding company The Look Co. on Tuesday named Amy Johnson, previously a president at the company, as its U.S. CEO.

Johnson, who will be based in Seattle, is taking over the Look Co.'s U.S. operations as the company prepares for the 2026 World Cup. The Look Co. is working with international soccer governing body FIFA to get the stadiums, including Seattle's Lumen Field, World Cup-ready.

Lumen Field will be temporarily rebranded as Seattle Stadium for the six matches to be played there, as host stadiums must remove any branding that doesn't come from official FIFA sponsors.

…

Note: The Look Co utilizes the 137k SF, former OAI + Rainier warehouse in Tukwila for its Seattle operations.

Click here to read the full article.

More Topics

Kirkland Firm snags Tukwila Industrial Park for $76.5 Million

Mar 25 2026

PUGET SOUND BUSINESS JOURNAL - A local real estate firm has purchased a 17.6-acre business park in Tukwila for $76.5 million, according to a tax affidavit filed in King County.Northwest Building LLC purchased the six buildings comprising the Gateway North industrial park at 3225 S. 116th St.The industrial park is...

Amazon Leo Readies 200+ Satellites for Orbit as It Ramps Up Launch Schedule

Mar 23 2026

VIA SATELLITE - More than 200 Amazon Leo satellites are loaded onto six dispensers at Cape Canaveral, ready to be launched into orbit in the coming months as Amazon prepares to ramp up launch cadence for its megaconstellation, Chris Weber, the company’s vice president for Leo Business told a lunchtime...

Jeff Bezos’ Blue Origin Enters the Space Data Center Game

Mar 20 2026

TECHCRUNCH - Blue Origin, the space conglomerate founded by Amazon chair Jeff Bezos, has asked the U.S. government for permission to launch a network of more than 50,000 satellites that will act as a data center in orbit.In a March 19 document filed with the Federal Communications Commission (FCC), Blue...